You've written, edited, and sold your book to a publisher . . . you're done now, right? Not hardly, now comes the hard work--marketing. Here's a link for those of you who think you're finished once your book is published: WRITERS DIGEST. To give you hope about your future in the industry, here's a quote from the article: "The mediocre writer who can sell is usually more successful than the talented writer who cannot."
The article, Why Don't Publishers Market & Promote the books They Publish?, is an education for those of you who are new to the business of writing. The bottom line is money, it's just not available to all but a few proven writers, and even then the publisher is hoping the writer's reputation will suffice. Indeed, 70% of books don't even earn out their advance.
So if you think that all you have to do is write that novel and then sit back and wait for the royalty checks to roll in, think again. Pack you bags and get ready to hit the road.
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