I'm at the doctor's office this morning, reading my Kindle as I await my turn to be seen. A woman is leaving and sees me, she asks, "Is that a Kindle?" I reply that it is, and a conversation ensues in which we discuss e-readers (she has a Barnes & Noble Nook e-reader).
Being always prepared, I hand her one of my bookmarks which contains information about both my novels. I tell her that it's available on Kindle and other readers; she is interested and reveals that she manages the B & N in Alexandria. A few moments later we agree to arrange a book signing.
The bottom line of this chance meeting? No one can market you, better than you. Always be prepared to sell yourself and your work.
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